Strategies for Highlighting Unique Property Features

Maximize Your Rental Appeal with Professional Photography

In the highly competitive short term rental market, showcasing the key features of your rental is crucial for attracting guests. At UAV Vision Media, we specialize in capturing your properties best features by highlighting what matters to Airbnb guests. Here are some strategies we use to ensure your property’s most distinctive elements shine through.

1. Identify Unique Selling Points

Start by pinpointing what makes the property special:

• Architectural Elements: Look for unique design features such as vaulted ceilings, exposed beams, custom built-ins, or historic elements.
• Modern Upgrades: Identify recent renovations or high-end upgrades like smart home technology, energy-efficient appliances, or luxurious bathroom fixtures.

2. Photography Techniques

Leverage advanced photography techniques to capture the best aspects of the property:

• Proper Lighting: Use natural light to highlight bright, airy spaces, and artificial lighting to create warmth and focus on key areas. Avoid harsh shadows and overexposure.
• Wide-Angle Lenses: Utilize wide-angle lenses to capture entire rooms and show off spacious layouts, but avoid distortion that can mislead viewers about the size of the space.
• Close-Up Shots: Take close-up shots of intricate details such as decorative moldings, unique door handles, or designer tiles to showcase craftsmanship and attention to detail.

3. Incorporate Aerial Photography

Aerial photography provides a comprehensive view of the property’s surroundings:

• Drone Shots: Use drones to capture the entire property, including landscaping, outdoor amenities, and the neighborhood context. Aerial views can highlight large yards, pools, or scenic surroundings.
• Perspective: Aerial shots can give potential buyers a better sense of the property’s layout and its place within the neighborhood, emphasizing privacy or proximity to local amenities.

4. Stage the Property

Staging can make a significant difference in how unique features are perceived:

• Furniture Arrangement: Arrange furniture to highlight the flow and functionality of the space. Use pieces that complement the property’s style and scale.
• Decor: Add tasteful decor that enhances the property’s features without overwhelming them. For example, place a stylish mirror to reflect light and enlarge a room, or use art to draw attention to a beautiful wall texture.

5. Highlight Functional Spaces

Showcase the common areas: 

• Kitchens and Bathrooms: Highlight modern appliances, cable tv, and luxurious fixtures with detailed shots.
• Outdoor Living Spaces: Capture patios, decks, gardens, and any outdoor kitchens or fire pits. Show these areas as extensions of the living space, perfect for entertaining or relaxing.

6. Create a Visual Story

Guide viewers through the property with a coherent visual narrative:

• Flow: Ensure the photo sequence makes sense, leading viewers naturally from one space to another, just as they would experience it in person.
• Detail Shots: Include a mix of wide shots and detailed close-ups to give a full picture of what the property has to offer. Highlight special features in context with their surroundings.

7. Utilize Virtual Tours and Videos

Interactive elements can enhance the appeal of your listing:

• Virtual Tours: Create 360-degree virtual tours to allow potential buyers to explore the property at their own pace. Highlight unique features with interactive tags or hotspots.
• Video Tours: Hire a professional to create high end video tours that combine wide shots, close-ups, and aerial views to create a dynamic and engaging experience.

8. Leverage Descriptive Captions and Narratives

Complement visuals with compelling descriptions:

• Detail-Oriented Captions: Provide detailed captions that highlight what makes each feature special, from the type of wood used in the flooring to the history behind a custom-built feature.
• Storytelling: Tell a story about the property, focusing on how its unique features enhance the living experience. Describe the joy of cooking in a gourmet kitchen or relaxing in a beautifully landscaped garden.

Conclusion

Highlighting unique property features effectively requires a blend of professional photography, strategic staging, and compelling storytelling. At UAV Vision Media, we excel in bringing out the best in every property, ensuring that its most distinctive elements capture the attention of potential guests. Contact us today to see how we can help make your property stand out in the crowded short term rental market.