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Unlocking Success: The Ultimate Guide to Video Marketing for Real Estate Professionals

In the fast-paced world of real estate, staying ahead of the curve is essential to success. While it’s easy to get caught up in day-to-day tasks, neglecting to invest in a comprehensive video marketing plan can be a missed opportunity for real estate professionals. Here’s why it’s never a bad time to develop a strategic approach to video marketing for your business:

  • Evergreen Content: Unlike some marketing tactics that may have a limited shelf life, video content has enduring value. A well-produced video can continue to engage and inform your audience for months or even years after its initial release.
  • Adaptability: Whether you’re in a buyer’s or seller’s market, a video marketing plan can be tailored to suit your current needs and objectives. From showcasing available properties to highlighting your expertise as a real estate professional, video content can be adapted to align with your business goals at any given time.
  • Audience Engagement: Video has become the preferred medium for consuming content online. By incorporating video into your marketing strategy, you can better connect with your audience, capture their attention, and convey your message in a memorable and compelling way.
  • Competitive Advantage: In today’s competitive real estate landscape, having a strong online presence is more important than ever. A thoughtfully crafted video marketing plan can set you apart from competitors, positioning you as a market leader and attracting potential clients to your business.
  • SEO Benefits: Video content is highly valued by search engines like Google, which prioritize video results in search rankings. By optimizing your video content with relevant keywords and metadata, you can improve your visibility online and drive more traffic to your website.
  • Building Trust: Video allows you to humanize your brand and build trust with your audience. By sharing valuable insights, showcasing your personality, and providing helpful information, you can establish yourself as a trusted authority in your field.


Let’s take a look at a few video topics that can help boost your online presence as a real estate agent-

  • Market Updates
  • Property Tours
  • Neighborhood Highlights
  • Client Testimonials
  • Home Buying Tips
  • Seller Tips
  • Behind the Scenes
  • Local Business Spotlights
  • Q&A Sessions
  • Home Renovation Tips
  • Virtual Open Houses
  • First-Time Homebuyer Guide
  • Seasonal Maintenance Tips
  • Homeownership Cost Breakdown
  • Client Success Stories
  • Day in the Life/Get to Know You


This list covers some of our most popular topics over the last year. They don’t need to be long videos – for most of our clients we break 1 video session into 3+ videos/reels that they are able to post over the next few weeks on social media. Once you have your content, make sure to follow the next steps below to help boost your post online. (Instagram, Tik Tok, Facebook)


Make sure to include a call to action in your post

  1. Save this Post for later and come back to it
  2. Let me know what you think
  3. Comment with your favorite ___________
  4. Comment “hello” and we’ll dm you the link 


Follow the rules on Hashtags 

  1. Make sure you are using the right hashtag strategies. 
  2. Use both large and medium-sized hashtags, do not use small ones. 
  3. Do not use the same hashtags over and over. 
  4. Do not place hashtags in the comment section.

Select “Trending” Audio (Look for the up arrow next to songs)

A video marketing plan will always be a valuable investment for real estate professionals at any stage of their business. By leveraging the power of video content, you can increase engagement, boost visibility, and ultimately, drive growth for your real estate business. Whether you’re just starting out or looking to take your marketing efforts to the next level, now is the perfect time to develop a strategic approach to video marketing for your business. Please reach out to us to learn more.